Itai Weinstock

Created at Atera company.

As part of Atera’s rebranding process, we had to further develop the new branding made for us by DCX agency, to suit our design and motion graphics needs.

As the product is intended for IT professionals, research suggested our target audience relates to Sci-Fi (among other things), hence our Sci-Fi aesthetics inspired visual language.

My part: Animation, Compositing, design.
Design lead: Noa Messer
Design: Ira Vasilyeva, Noy Stein

Personal project.

a short clip based on my personal experience of staying awake at night. The calm and leisurely pace of night time sets free the imagination and acts as a regulating mechanism for the stresses and burdens of the day. The video offers an interpretation of the night as I see it. The differences between the night and other parts of the day are expressed through the transformation of key objects during the daily cycle.

Created at Atera company.

My part: concept, design, illustration and animation.
Design Lead : Noa Messer
Reddit gif Design: Noy Stein

Created at Atera company.

my part: art direction for Atera, working with the differnet production companies.

I had the opportunity to lead these projects, under the supervision of Tomer Inbar, Atera’s CDO. Mediating between Atera and the different production companies, i got to be involved in almost every aspect of thiese productions: from script to production and post production.

My main responsibility though, was making sure we’re setting the right tone, creating a coherent look and feel throughout the video: casting, clothing, art and props, music, editing, visual effects, color correction etc.

For full cull credits click the Youtube links.

I got to take part (design and animation) in this beautiful video made by the super talented Guy Trefler.
Full credits in the embedded link.

Appearances:
Mako
Walla

A trailer I made for Alef Alef alef's new font - Afek.

Check out their beautiful website for a wide range of Hebrew fonts: alefalefalef.co.il

Created at Promotheus creative house.

My part: Concept for the new channel branding, design, compositing and animation, designing a new font, with two versions (based on Yes’ font, inspired by Game of Throne’s font and Gothic fonts), creating the Hebrew version of the Game of Thrones logo.

Art Direction: Marina Shtenberg
3D: Ilan Cohen

A short animation I've made for Alef Alef alef's new Hebrew font - 'Taamula' (which translates to 'Propaganda')

Check out their beautiful website for a wide range of Hebrew fonts: alefalefalef.co.il

Created at Awesomotion Studios.

Some logo animations and exploration for various companies

Created at Promotheus creative house.

My Part: Concept, design, color correction, compositing and animation.

Art direction: Marina Shtenberg.
Design and animation: Itai Weinstock, Shany Yasmin.

Created at Promotheus creative house.

My Part: Concept, illustration, design, design for 3D, compositing and animation.

Art Direction: Marina Shtenberg
3D: Ilan Cohen

I got to animate these GIFs for Beyondminds Website.

Branding for a fresh vodka brand.
BALATA in Hebrew translates to 'block tile', but it's also a slang for 'fool'.
The company tries to distinguish itself from other vodka brands, by not presenting itself as a high-class, prestigious drink, but as one that is fun and affordable.

-"We believe that the majority of people don't drink vodka for the rich taste and experience. The way we see it, people drink vodka to wake up in a strange bed after a night of dubious decisions".

The design aims to be young, fresh, light-headed and fun in a way that demonstrates how a dull night can turn interesting with vodka BALATA.

Branding for a skateboarding company.

Mercury sees itself as a way of life rather than a skateboarding company. The core values of the brand are creativity and playfulness.

The design aims to stand out in the already colorful and diverse world of skateboarding, by using a strong visual brand language which is composed of a mixture between manipulated black and white photographs, strong flat neon color surfaces and bold typography.

The manipulated imagery is inspired by the gliding motion that characterizes skateboarding, while the logo derives its shape from skate ramps.

Typographic posters for a night club.

The most iconic moments, etched in the collective memory in black and white, are given colors in this clip for Israel’s 74th independence day.

For the first time, significant, moving, and memorable moments from the history of the State of Israel will be colorized - combining in-depth research, immense computing power, and leading video creators and image technicians.

My Part: Design and Animation